{"id":534,"date":"2025-06-02T11:24:52","date_gmt":"2025-06-02T11:24:52","guid":{"rendered":"https:\/\/northstarproduct.nl\/?page_id=534"},"modified":"2025-08-21T14:41:44","modified_gmt":"2025-08-21T14:41:44","slug":"about","status":"publish","type":"page","link":"https:\/\/northstarproduct.nl\/nl\/about\/","title":{"rendered":"Over mij"},"content":{"rendered":"
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Over mij<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I\u2019m Martijn Mortier. I help B2B companies grow faster through product strategy consulting and fractional \/ interim product leadership<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Als senior productleider met een scherpe strategische geest heb ik een bewezen staat van dienst in het defini\u00ebren van winnende productstrategie\u00ebn, het verslaan van de concurrentie met productportfolio's en het implementeren van succesvolle methoden voor strategierealisatie. Ik kan ook helpen met de uitvoering van de strategie, het opbouwen en coachen van productteams, teamtopologie\u00ebn en modellen voor functies en multidisciplinaire samenwerking.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Testimonials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/figure>
\"Martijn is een van de beste product mensen waar ik het plezier mee heb gehad om samen te werken. Hij combineert een scherp oog voor de business met het zeldzame vermogen om marktkennis direct te verbinden met technologische mogelijkheden. Zijn onafhankelijke en kritische blik leidt tot scherpe inzichten, en met zijn volharding en overtuigingskracht weet hij zijn strategische visie tot leven te brengen.\nZijn bijdrage is van grote waarde, niet alleen door zijn analytische kracht, maar ook door de manier waarop hij samenwerkt: eerlijk, loyaal en met uitstekend stakeholder- en teammanagement. Een leider en een professional waar je op kunt bouwen.\"<\/div>

Jan-Maarten de Vries, CEO Webfleet en President Fleet Management Solutions bij Bridgestone\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cDe door Martijn destijds vormgegeven productstrategie van TomTom voor ADAS en zelfrijdende voertuigen is zeer succesvol gebleken met het winnen van drie van de top vijf automakers. Belangrijke innovaties onder zijn leiding, zoals de producten AutoStream en RoadCheck en de strategische keuzes rondom kaartdata, waren hun tijd vooruit en zijn tot op de dag van vandaag succesvol. Ik beveel Martijn warm aan als product leider en product strateeg.\u201d <\/div>

Willem Strijbosch, VPII of Product for Maps and Search bij TomTom\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Martijn heeft het vermogen om in een wereld van complexe informatie en vele mogelijkheden een heldere, gefocuste productkoers uit te zetten. Hij doorgrondt de technologie, doorziet de markt en begrijpt de klant, maar zijn ware kracht is het synthetiseren van deze elementen tot een strategie die logisch, onderbouwd en inspirerend is. Zijn werkwijze brengt rust en richting.
<\/span>Persoonlijk heb ik onze samenwerking als zeer waardevol ervaren: Martijn is open, direct en investeert oprecht in de mensen met wie hij werkt. Hij is de strategische leider die een organisatie niet alleen op de juiste koers zet, maar ook het team meekrijgt om er vol voor te gaan.<\/span> <\/div>

Edwin Zuidema, Head of BU Strategy bij ams OSRAM<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"Ik heb Martijn ervaren als een zeer scherpe strategische denker. Hij start altijd met een grondige analyse van de klantbehoeften en kiest dan waar de meeste waarde toegevoegd kan worden, rekening houdend met de sterktes van de organisatie en het marktpotentieel. Een voorbeeld hiervan is Cyclomedia, waar Martijn de productstrategie succesvol heeft vormgegeven. Er zijn duidelijke en goed onderbouwde keuzes gemaakt, die helder zijn verwoord. Dit heeft erg geholpen met het op koers brengen en houden van de organisatie.\u201d<\/div>

Bouke Douma, Managing Director GroundIQ bij Fugro\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Onderwerpen waarmee ik kan helpen:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Missie en visie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Geef richting met een inspirerende waardepropositie voor de organisatie. Dit is ook uitstekend voor werving en selectie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Defini\u00ebren van de productstrategie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Samen bepalen wie onze klant is, op welk probleem we ons richten, wat onze doelen zijn, hoe we meten of we op de goede weg zijn, en hoe we een duurzaam concurrentievoordeel voor het product, portfolio of de organisatie kunnen behalen.\u00a0what are our goals, how do we measure we\u2019re on the right track.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Strategie realisatie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hoe zorgen we ervoor dat de inspanningen van de teams in lijn zijn met de afgesproken strategie? Communiceer, geef context, inspireer en implementeer systemen (bijvoorbeeld met OKR's).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Coaching en mentoring<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Waar blink je in uit en waar zou je willen verbeteren? Tips en tricks, en fungeren als klankbord.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Samenwerkings modellen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Wie is waarvoor verantwoordelijk, wie rapporteert aan wie, team-evaluaties. Alles in de context van uw behoeften en huidige situatie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Team topologie\u00ebn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How verdeel ik de verantwoordelijkheden tussen verschillende ontwikkelteams. Minimaliseer de team afhankelijkheden met behapbare complexiteit voor ieder team<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Product metingen (Product Metrics)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hoe weten we of we op koers liggen om onze doelen te bereiken? Meetbare doelen, 'trailing' en 'leading' indicatoren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Gebruik van generatieve AI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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De beste benaderingen voor het inzetten van AI voor klantonderzoek, prototyping, en als uw allround assistent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

About I\u2019m Martijn Mortier. I help B2B companies grow faster through product strategy consulting and fractional \/ interim product leadership As a senior product leader with a sharp strategic mind I have a track record of defining winning\u00a0 product strategies, competition beating product portfolios, and implementing successful strategy deployment approaches. I can also help with […]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-534","page","type-page","status-publish","hentry"],"yoast_head":"\nAbout me - NorthStar Product Consulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/northstarproduct.nl\/nl\/about\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About me - NorthStar Product Consulting\" \/>\n<meta property=\"og:description\" content=\"About I\u2019m Martijn Mortier. 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