{"id":958,"date":"2025-06-02T11:24:52","date_gmt":"2025-06-02T11:24:52","guid":{"rendered":"https:\/\/northstarproduct.nl\/?page_id=958"},"modified":"2025-08-21T14:37:27","modified_gmt":"2025-08-21T14:37:27","slug":"home","status":"publish","type":"page","link":"https:\/\/northstarproduct.nl\/nl\/","title":{"rendered":"Home"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"958\" class=\"elementor elementor-958\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79e0499 e-flex e-con-boxed e-con e-parent\" data-id=\"79e0499\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-935f5d1 e-con-full e-flex e-con e-child\" data-id=\"935f5d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-829e0db elementor-widget elementor-widget-heading\" data-id=\"829e0db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Versnel Jouw B2B Tech Product Groei met Strategie Consulting en Interim Product Leiderschap. <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c57ed91 elementor-widget elementor-widget-text-editor\" data-id=\"c57ed91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Definieer winnende strategie\u00ebn en rol ze uit. Breng je product management naar het volgende nivo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1f8d1 elementor-widget elementor-widget-button\" data-id=\"7e1f8d1\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/northstarproduct.nl\/nl\/product-strategy-coaching\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ontdek Product Strategie Consulting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc17ea2 elementor-widget elementor-widget-button\" data-id=\"bc17ea2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/northstarproduct.nl\/nl\/interim-product-management\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ontdek Interim Productmanagement<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ca0be e-flex e-con-boxed e-con e-parent\" data-id=\"22ca0be\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e830146 e-con-full e-flex e-con e-child\" data-id=\"e830146\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d8abd06 elementor-widget elementor-widget-heading\" data-id=\"d8abd06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Waarom met mij samenwerken?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f156d0 elementor-widget elementor-widget-image\" data-id=\"0f156d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1633\" height=\"2448\" src=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/06\/6EWP6291-50.jpg\" class=\"attachment-full size-full wp-image-1697\" alt=\"\" srcset=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/06\/6EWP6291-50.jpg 1633w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/06\/6EWP6291-50-200x300.jpg 200w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/06\/6EWP6291-50-683x1024.jpg 683w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/06\/6EWP6291-50-768x1151.jpg 768w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/06\/6EWP6291-50-1025x1536.jpg 1025w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/06\/6EWP6291-50-1366x2048.jpg 1366w\" sizes=\"(max-width: 1633px) 100vw, 1633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00198d e-con-full e-flex e-con e-child\" data-id=\"a00198d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32eecc0 e-con-full e-flex e-con e-child\" data-id=\"32eecc0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513df87 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"513df87\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82efbb elementor-widget elementor-widget-heading\" data-id=\"f82efbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ik ben Martijn Mortier. Ik help B2B-bedrijven sneller te groeien met productstrategie-coaching en interim\/fractioneel productleiderschap.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-930bbbb e-con-full e-flex e-con e-child\" data-id=\"930bbbb\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23f8ef1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"23f8ef1\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-859df5a elementor-widget elementor-widget-text-editor\" data-id=\"859df5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Met de belangrijkste stakeholders binnen de organisatie beantwoorden we de<\/span><b> meest belangrijke strategische vragen<\/b>.<span style=\"font-weight: 400;\"> We schrijven een product strategie document dat als een \"north star\" dient en het mogelijk maakt om met focus en vertrouwen succesvolle producten te bouwen.<\/span><\/p><ul><li style=\"list-style-type: none;\"><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wie is de klant en wat zijn hun behoeftes?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wat is het unieke voordeel dat we hebben ten opzichte van de concurrentie?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wat is dan de waarde propositie van de organisatie? (<i>visie<\/i>)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Wat zijn de meest belangrijke werk-themas<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Hoe helpen deze werk-thema's om de visie te realiseren? (<i>doelen<\/i>)<\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Voor elk thema, wat zijn de voor de hand liggende zaken die we zouden moeten bouwen? (<i>roadmap<\/i>)<\/li><\/ul><\/li><\/ul><p><span style=\"font-weight: 400;\">Ik kan ook helpen met het uitrollen van de strategie naar de organisatie. Een goede strategie geeft de organisatie een duidelijke richting en maakt het voor iedereen makkelijk keuzes te maken.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f388cee e-flex e-con-boxed e-con e-parent\" data-id=\"5f388cee\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-40dc0963 e-con-full e-flex e-con e-child\" data-id=\"40dc0963\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4cb7efc4 e-flex e-con-boxed e-con e-child\" data-id=\"4cb7efc4\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-24af9e96 e-con-full e-flex e-con e-child\" data-id=\"24af9e96\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15aa2ccc elementor-widget elementor-widget-heading\" data-id=\"15aa2ccc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Testimonials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30375813 e-con-full e-flex e-con e-child\" data-id=\"30375813\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46e0b04b elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"46e0b04b\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-quote-right\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 32H336c-26.5 0-48 21.5-48 48v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48zm-288 0H48C21.5 32 0 53.5 0 80v128c0 26.5 21.5 48 48 48h80v64c0 35.3-28.7 64-64 64h-8c-13.3 0-24 10.7-24 24v48c0 13.3 10.7 24 24 24h8c88.4 0 160-71.6 160-160V80c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-196bbb7a e-flex e-con-boxed e-con e-child\" data-id=\"196bbb7a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37d1180b e-con-full e-flex e-con e-child\" data-id=\"37d1180b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1906bc78 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"1906bc78\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1640205330656.jpeg\" class=\"attachment-full size-full wp-image-2160\" alt=\"\" srcset=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1640205330656.jpeg 200w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1640205330656-150x150.jpeg 150w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1640205330656-12x12.jpeg 12w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">\"Martijn is een van de beste product mensen waar ik het plezier mee heb gehad om samen te werken. Hij combineert een scherp oog voor de business met het zeldzame vermogen om marktkennis direct te verbinden met technologische mogelijkheden. Zijn onafhankelijke en kritische blik leidt tot scherpe inzichten, en met zijn volharding en overtuigingskracht weet hij zijn strategische visie tot leven te brengen.\nZijn bijdrage is van grote waarde, niet alleen door zijn analytische kracht, maar ook door de manier waarop hij samenwerkt: eerlijk, loyaal en met uitstekend stakeholder- en teammanagement. Een leider en een professional waar je op kunt bouwen.\"<\/div><p class=\"elementor-image-box-description\">Jan-Maarten de Vries, CEO Webfleet en President Fleet Management Solutions bij Bridgestone\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55eae3e8 e-con-full e-flex e-con e-child\" data-id=\"55eae3e8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2519934c elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"2519934c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1620589005094.jpeg\" class=\"attachment-full size-full wp-image-2173\" alt=\"\" srcset=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1620589005094.jpeg 800w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1620589005094-300x300.jpeg 300w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1620589005094-150x150.jpeg 150w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1620589005094-768x768.jpeg 768w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1620589005094-12x12.jpeg 12w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">\u201cDe door Martijn destijds vormgegeven productstrategie van TomTom voor ADAS en zelfrijdende voertuigen is zeer succesvol gebleken met het winnen van drie van de top vijf automakers. Belangrijke innovaties onder zijn leiding, zoals de producten AutoStream en RoadCheck en de strategische keuzes rondom kaartdata, waren hun tijd vooruit en zijn tot op de dag van vandaag succesvol. Ik beveel Martijn warm aan als product leider en product strateeg.\u201d  <\/div><p class=\"elementor-image-box-description\">Willem Strijbosch, VPII of Product for Maps and Search bij TomTom\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26bd1328 e-flex e-con-boxed e-con e-child\" data-id=\"26bd1328\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83428ea e-con-full e-flex e-con e-child\" data-id=\"83428ea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db95cc1 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"db95cc1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516233504972.jpeg\" class=\"attachment-full size-full wp-image-2178\" alt=\"\" srcset=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516233504972.jpeg 400w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516233504972-300x300.jpeg 300w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516233504972-150x150.jpeg 150w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516233504972-12x12.jpeg 12w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">\"<span style=\"font-style: inherit; font-weight: inherit;\">Martijn heeft het vermogen om in een wereld van complexe informatie en vele mogelijkheden een heldere, gefocuste productkoers uit te zetten. Hij doorgrondt de technologie, doorziet de markt en begrijpt de klant, maar zijn ware kracht is het synthetiseren van deze elementen tot een strategie die logisch, onderbouwd en inspirerend is. Zijn werkwijze brengt rust en richting.<br><\/span><span style=\"font-style: inherit; font-weight: inherit;\">Persoonlijk heb ik onze samenwerking als zeer waardevol ervaren: Martijn is open, direct en investeert oprecht in de mensen met wie hij werkt. Hij is de strategische leider die een organisatie niet alleen op de juiste koers zet, maar ook het team meekrijgt om er vol voor te gaan.<\/span> <\/div><p class=\"elementor-image-box-description\">Edwin Zuidema, Head of BU Strategy bij ams OSRAM<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a91f445 e-con-full e-flex e-con e-child\" data-id=\"4a91f445\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-749bb6e6 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"749bb6e6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516503021260.jpeg\" class=\"attachment-full size-full wp-image-2174\" alt=\"\" srcset=\"https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516503021260.jpeg 450w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516503021260-300x300.jpeg 300w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516503021260-150x150.jpeg 150w, https:\/\/northstarproduct.nl\/wp-content\/uploads\/2025\/08\/1516503021260-12x12.jpeg 12w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><div class=\"elementor-image-box-content\"><div class=\"elementor-image-box-title\">\"Ik heb Martijn ervaren als een zeer scherpe strategische denker. Hij start altijd met een grondige analyse van de klantbehoeften en kiest dan waar de meeste waarde toegevoegd kan worden, rekening houdend met de sterktes van de organisatie en het marktpotentieel. Een voorbeeld hiervan is Cyclomedia, waar Martijn de productstrategie succesvol heeft vormgegeven. Er zijn duidelijke en goed onderbouwde keuzes gemaakt, die helder zijn verwoord. Dit heeft erg geholpen met het op koers brengen en houden van de organisatie.\u201d<\/div><p class=\"elementor-image-box-description\">Bouke Douma, Managing Director GroundIQ bij Fugro\n<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87da906 e-flex e-con-boxed e-con e-parent\" data-id=\"87da906\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-012fa94 e-con-full e-flex e-con e-child\" data-id=\"012fa94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6a98d elementor-widget elementor-widget-heading\" data-id=\"ea6a98d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Welke diensten bied ik aan?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a29993 e-con-full e-flex e-con e-child\" data-id=\"3a29993\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f463f70 e-flex e-con-boxed e-con e-child\" data-id=\"f463f70\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5966392 e-con-full e-flex e-con e-child\" data-id=\"5966392\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9aa5b26 elementor-widget elementor-widget-heading\" data-id=\"9aa5b26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/northstarproduct.nl\/nl\/product-strategy-coaching\/\">B2B Product Strategie consulting<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0755a78 e-con-full e-flex e-con e-child\" data-id=\"0755a78\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7371cfd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7371cfd\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 2048 2048\"><path d=\"M6.125 1088h1797.89l-402.976 403 89.994 90L2048 1024l-556.966-557-89.994 90 402.976 403H6.125v128z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-193b64d e-flex e-con-boxed e-con e-child\" data-id=\"193b64d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-935f19f e-con-full e-flex e-con e-child\" data-id=\"935f19f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8725e elementor-widget elementor-widget-heading\" data-id=\"7a8725e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"\">Interim en fractioneel productleiderschap<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eee64e0 e-con-full e-flex e-con e-child\" data-id=\"eee64e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a583d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"21a583d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"#\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 2048 2048\"><path d=\"M6.125 1088h1797.89l-402.976 403 89.994 90L2048 1024l-556.966-557-89.994 90 402.976 403H6.125v128z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-419da42 e-flex e-con-boxed e-con e-parent\" data-id=\"419da42\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0eb5dba e-con-full e-flex e-con e-child\" data-id=\"0eb5dba\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-961d63b elementor-widget elementor-widget-heading\" data-id=\"961d63b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Onderwerpen waarmee ik kan helpen:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb3874c e-flex e-con-boxed e-con e-child\" data-id=\"fb3874c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e94e20 e-con-full e-flex e-con e-child\" data-id=\"6e94e20\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b986c05 elementor-widget elementor-widget-heading\" data-id=\"b986c05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">01.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e525f06 elementor-widget elementor-widget-heading\" data-id=\"e525f06\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Missie en visie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd8d0a elementor-widget elementor-widget-text-editor\" data-id=\"0bd8d0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Geef richting met een inspirerende waardepropositie voor de organisatie. Dit is ook uitstekend voor werving en selectie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54db177 e-con-full e-flex e-con e-child\" data-id=\"54db177\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc05970 elementor-widget elementor-widget-heading\" data-id=\"dc05970\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">02.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb003c elementor-widget elementor-widget-heading\" data-id=\"6cb003c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Defini\u00ebren van de productstrategie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0bb19 elementor-widget elementor-widget-text-editor\" data-id=\"fb0bb19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Samen bepalen wie onze klant is, op welk probleem we ons richten, wat onze doelen zijn, hoe we meten of we op de goede weg zijn, en hoe we een duurzaam concurrentievoordeel voor het product, portfolio of de organisatie kunnen behalen.<span style=\"font-style: inherit; font-weight: inherit;\">\u00a0wat zijn onze doelen en hoe meten we of we op de goede weg zijn.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df79cf4 e-con-full e-flex e-con e-child\" data-id=\"df79cf4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b64ab elementor-widget elementor-widget-heading\" data-id=\"79b64ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">03.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-869ca04 elementor-widget elementor-widget-heading\" data-id=\"869ca04\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strategie realisatie<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f286c21 elementor-widget elementor-widget-text-editor\" data-id=\"f286c21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoe zorgen we ervoor dat de inspanningen van de teams in lijn zijn met de afgesproken strategie? Communiceer, geef context, inspireer en implementeer systemen (bijvoorbeeld met OKR's).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e154bb2 e-con-full e-flex e-con e-child\" data-id=\"e154bb2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce13abb elementor-widget elementor-widget-heading\" data-id=\"ce13abb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">04.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab20a2 elementor-widget elementor-widget-heading\" data-id=\"3ab20a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Coaching en mentoring<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cfe7f7 elementor-widget elementor-widget-text-editor\" data-id=\"4cfe7f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Waar blink je in uit en waar zou je willen verbeteren? Tips en tricks, en fungeren als klankbord.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5ec738 e-con-full e-flex e-con e-child\" data-id=\"b5ec738\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-34f5b39 e-con-full e-flex e-con e-child\" data-id=\"34f5b39\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48f8ef9 elementor-widget elementor-widget-heading\" data-id=\"48f8ef9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">05.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-785c140 elementor-widget elementor-widget-heading\" data-id=\"785c140\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Samenwerkings modellen<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63e4d8 elementor-widget elementor-widget-text-editor\" data-id=\"f63e4d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wie is waarvoor verantwoordelijk, wie rapporteert aan wie, team-evaluaties. Alles in de context van uw behoeften en huidige situatie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17dfad3 e-con-full e-flex e-con e-child\" data-id=\"17dfad3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-897faad elementor-widget elementor-widget-heading\" data-id=\"897faad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">06.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec2b10e elementor-widget elementor-widget-heading\" data-id=\"ec2b10e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Team topologie\u00ebn<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28e610 elementor-widget elementor-widget-text-editor\" data-id=\"e28e610\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How verdeel ik de verantwoordelijkheden tussen verschillende ontwikkelteams. Minimaliseer de team afhankelijkheden met behapbare complexiteit voor ieder team<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6896b5 e-con-full e-flex e-con e-child\" data-id=\"a6896b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d876c1 elementor-widget elementor-widget-heading\" data-id=\"4d876c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">07.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa2732 elementor-widget elementor-widget-heading\" data-id=\"7aa2732\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product metingen (Product Metrics)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c21205 elementor-widget elementor-widget-text-editor\" data-id=\"1c21205\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hoe weten we of we op koers liggen om onze doelen te bereiken? Meetbare doelen, 'trailing' en 'leading' indicatoren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8805add e-con-full e-flex e-con e-child\" data-id=\"8805add\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae4f5d elementor-widget elementor-widget-heading\" data-id=\"7ae4f5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">08.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08e4dbf elementor-widget elementor-widget-heading\" data-id=\"08e4dbf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gebruik van generatieve AI<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519e0e4 elementor-widget elementor-widget-text-editor\" data-id=\"519e0e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De beste benaderingen voor het inzetten van AI voor klantonderzoek, prototyping, en als uw allround assistent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Accelerate Your B2B Tech Product Growth. Strategy Consulting &amp; Interim Leadership Define and deploy winning strategies. Level-up your product leadership Explore Product Strategy Consulting Explore Interim Product Management Why work with Me? I\u2019m Martijn Mortier. I help B2B companies grow faster through product strategy consulting and fractional \/ interim product leadership I work with key [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-958","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B2B Tech Product Consulting in the Netherlands<\/title>\n<meta name=\"description\" content=\"Accelerate Your B2B Tech Product Growth with Product Strategy Consulting and Interim Product Leadership. 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