Accelerate Your B2B Tech Product Growth. Strategy Consulting & Interim Leadership

Define and deploy winning strategies. Level-up your product leadership

Why work with Me?

I’m Martijn Mortier. I help B2B companies grow faster through product strategy consulting and fractional / interim product leadership

I work with key stakeholders to answer the critical strategic questions. Together, we create a product strategy document that serves as a north star enabling the focus and confidence needed to build successful products.

- Who is your customer and what are their needs?
- What is your unique advantage?
- What is then the value proposition of your organization? (vision)
- What are then the most important themes of work
- How will working on these help you reach your vision? (goals)
- For each theme, what are the obvious things we should build? (roadmap)

I can also help with strategy deployment for real impact. Done right strategy provides clear direction making choices simple for everyone in the organization.

Testimonials

"Martijn is one of the best product people I have had the pleasure of working with. He combines a sharp eye for business with the rare ability to directly connect market knowledge with technological possibilities. His independent and critical perspective leads to keen insights, and with his perseverance and persuasiveness, he knows how to bring his strategic vision to life. His contribution is of great value, not only because of his analytical strength but also because of the way he collaborates: honest, loyal, and with excellent stakeholder and team management. A leader and a professional you can count on."

Jan-Maarten de Vries, CEO Webfleet and President Fleet Management Solutions at Bridgestone

"The product strategy for ADAS and self-driving vehicles that Martijn shaped for TomTom proved to be very successful, winning three of the top five automakers. Key innovations under his leadership, such as the products AutoStream and RoadCheck and the strategic choices regarding map data, were ahead of their time and continue to be successful to this day. I warmly recommend Martijn as a product leader and product strategist."

Willem Strijbosch, VPII of Product for Maps and Search at TomTom

"Martijn has the ability to set a clear, focused product course in a complex world full of information and possibilities. He thoroughly understands the technology, sees through the market, and comprehends the customer, but his true strength is uniting these elements into a strategy that is logical, well-founded, and inspiring. His way of working brings calm and direction.
Personally, I found our collaboration to be very valuable: Martijn is open, direct, and genuinely invests in the people he works with. He is the advisor and coach who not only sets an organization on the right course but also gets the team on board to go for it fully."

Edwin Zuidema, Head of BU Strategy at ams OSRAM

"I've experienced Martijn as a very sharp strategic thinker. He always starts with a thorough analysis of customer needs to identify where the most value can be added, taking into account the organization's strengths and market potential. A prime example of this is Cyclomedia, where Martijn successfully shaped the product strategy. He made clear and well-substantiated choices that were articulated effectively. This has been instrumental in getting and keeping the organization on course.”

Bouke Douma, Managing Director GroundIQ at Fugro

What services do I provide?

B2B Product Strategy consulting

Interim and fractional product leadership

Topics I can help with:

01.

Mission and vision

Give direction with an inspiring value proposition for the organization. Great for hiring too.

02.

Product Strategy definition

Collaboratively define who’s the customer, what’s the customer problem we focus on, how do we achieve a sustainable competitive advantage for the product, portfolio or organization, what are our goals, how do we measure we’re on the right track.

03.

Strategy deployment

How can we make sure the teams effort are aligned with the agreed strategy. Communicate, give context, inspire, implement systems (e.g. OKRs)

04.

Coaching and mentoring

Where do you excel and where would you like to improve. Tips and tricks, soundboarding.

05.

Collaboration models

Who’s responsible for what, who reports to whom, team operational and strategy reviews. All in context of your needs and current situation.

06.

Team topologies

How to split product responsibilities between teams for maximum results. Minimize team dependencies with manageable cognitive load.

07.

Product metrics

How do we know we’re on track to achieve our goals? Measurable goals, trailing and leading indicators.

08.

Using AI

Best approached to AI for customer research, prototyping, and as your allround assistant.