Product strategy consulting

The approach:

I provide clarity and alignment for organizations struggling with a lack of shared direction. As a senior product leader I work with key stakeholders to answer the critical strategic questions. Together, we craft a compelling product strategy document that serves as a north star, empowering teams with the focus and confidence needed to build successful products.

    • Who is your customer and what are their needs?
    • What is your unique advantage?
    • What is then the value proposition of your organization? (vision)
    • What are then the most important themes of work?
    • How will working on these help you reach your vision? (goals)
    • For each theme, what are the obvious things we should build? (roadmap)

I can also help with strategy deployment for real impact. Done right strategy provides clear direction making choices simple for everyone in the organization.

Diagnose your current situation:

01.

Is there a clear 'North Star'?

  • Is the vision a concrete point on the horizon that actually gives the company direction?
  • Does the vision inspire employees and attract new talent that genuinely wants to contribute to realizing the vision?
  • Does the vision/mission reflect the company’s value proposition? Tip: combine mission and vision into a single value statement for the organization.

02.

Does the 'North Star' translate into a clear roadmap with explicit choices?

  • Ideal Customer: Is it clear to everyone in the company for which specific customer profile and problem you are building the solution?
  • Limitations (‘Product Gap’): What are the main limitations that customers experience with the product?
  • Sustainable Advantage (‘Moat’): In what way are you truly different from the competition? Is it unique technology, a flywheel (a positive spiral in which each step reinforces the next, causing the result to grow ever faster?), or a scale advantage that is difficult to catch up with?
  • Goals: Which goals help us to overcome the main obstacles, which goals are most important and when?

03.

Is the entire crew rowing in the same direction?

  • If you ask a random employee in sales, marketing, or engineering to briefly explain the strategy, can they give a reasonable answer?
  • Does the strategy determine the priorities, or does the person who shouts the loudest win?
  • Do you measure how successful you are in solving your customer’s problem using product metrics?
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